GoodLeed › Google Ads

Google Ads Management

Ads measured in booked jobs, not clicks.

Tightly geo-targeted campaigns on the searches that come from somebody with a problem right now, managed end to end, and reported against booked revenue rather than a click count.

Start with the $97 audit

The report that says nothing

Most ad reports lead with impressions, then clicks, then cost per click. Every one of those numbers can improve in a month where the phone didn't ring once.

The owner reads it, can't tell whether it worked, and doesn't want to look stupid asking. So the spend continues for another quarter on the strength of a chart that was never connected to revenue.

If the report can't tell you what it booked, it isn't a report.

How we run them

  • High-intent searches only. The queries that come from a live problem, not the ones from somebody reading about it. So what? Because broad campaigns spend your money teaching strangers what a heat pump is.
  • Geo-targeted to where you actually go. Down to the areas you'll drive to, not a lazy radius around the whole metro. So what? Because a lead ninety minutes away costs the same click and books far less often.
  • Every click lands on a page built for it. Not the homepage. So what? Because sending paid traffic to a homepage and asking it to find its own way is how you pay for visits twice.
  • Calls answered in under 60 seconds. Ad clicks feed the same response engine as everything else. So what? Because paying for a lead and then missing the call is the most expensive mistake in this whole category.
  • Reported against booked revenue. On the same dashboard as everything else, so ad spend sits next to what it produced. So what? Because that's the only number that decides whether to spend more.

When we'll tell you not to run ads

If your response system is broken, ads make the leak bigger and more expensive. Paying for clicks that go to voicemail is worse than not running them, because now you're funding the disappointment.

We fix the response side first. It's cheaper, it's faster, and it makes every ad dollar afterward worth more.

Questions we get asked

Is the ad spend included in the plan price?

No. The plan covers management. Ad spend goes directly to Google and you set the budget. Every plan price is published on the pricing section.

What's a reasonable starting budget?

It depends on your service and your market, and we'd rather look at your numbers than quote one here. What we will tell you is that a budget too small to gather data is worse than not starting.

Do ads help my SEO?

Not directly. They buy you traffic today while the pages and profile work compounds underneath. The two are worth running together for that reason, not because one lifts the other.

Can I pause them?

Plans are month to month and the budget is yours to set. Seasonal businesses pause all the time.

What this runs on

Every service feeds one engine. A lead from this channel gets answered in under 60 seconds, followed up for days until it books, asked for a review when the job wraps, and tracked to booked revenue on a dashboard you can open any time.

One system, one published price: the GoodLeed Growth Engine at $997 a month. Month to month, no contract. See what's inside it.

Where this fits

This is one part of the GoodLeed Growth Engine: one system, one team, one price, running everything between a local search and a booked job.

Find out what your leads already know.

We call your business after hours and time what happens, submit your own form and clock the reply, then hand you a 30 day fix plan with prices on it.

Get the $97 Deep Audit

Credited in full toward any plan. Refunded if we don't find a leak worth more than $97. Or run the free scorecard first.